How Digitally Rich Are You?

The Digitally Rich Daddy:

  • Such clients are mostly early adapters.
  • They have a strong digital presence and take decisions based on the data coming from various digital sources.
  • They like to invest time and money in digital and have the patience to grow digitally.
  • They realize that digital as a medium is not a magic wand that does wonders overnight.
  • They integrate each digital channel and optimize every data point.
  • Most of them have already moved to market automation by now because they know that the future is in Martech.

Their kind of questions that they are likely to put forth would be:

  • I am looking for a blog writer who understands the buyer persona. Can you help me with this?
  • How do I crunch the buying cycle?
  • Do I need to revisit my buyer’s persona once again?
  • My head map result is showing I need more technical blog writers as the content is not that sticky.
  • Do I need the UX guy on my team?
  • Do you know any Mar-tech platform for customer retargeting or drip marketing?
  • Am I doing all kinds of A/B testing to get optimized results?

The Digitally Poor Dude:

But mostly, their set of questions to you will be:

  • Why do I need a copy person, when my wife writes good English?
  • I don’t need a UX designer: my internal DTP artist can do my design.
  • Why pay Shutterstock, we can always copy images from Google?
  • Why spend on affiliate marketing, my brother-in-law works for a bank DSA. I can get free email/phone data.
  • I have no time for inbound. I want immediate conversion/traffic.
  • Don’t waste time and effort on the website, as my business depends on SMS/ WhatsApp & personal contacts.
  • Why waste on the landing page? I had no such thing since I started the business.
  • Can you not cut paste from other blogs and make your own blog? Why hire people for that?

The Digitally Rich Daddy:

  • Such clients are mostly early adapters.
  • They have a strong digital presence and take decisions based on the data coming from various digital sources.
  • They like to invest time and money in digital and have the patience to grow digitally.
  • They realize that digital as a medium is not a magic wand that does wonders overnight.
  • They integrate each digital channel and optimize every data point.
  • Most of them have already moved to market automation by now because they know that the future is in Martech.

Their kind of questions that they are likely to put forth would be:

  • I am looking for a blog writer who understands the buyer persona. Can you help me with this?
  • How do I crunch the buying cycle?
  • Do I need to revisit my buyer’s persona once again?
  • My head map result is showing I need more technical blog writers as the content is not that sticky.
  • Do I need the UX guy on my team?
  • Do you know any Mar-tech platform for customer retargeting or drip marketing?
  • Am I doing all kinds of A/B testing to get optimized results?

The Digitally Poor Dude:

But mostly, their set of questions to you will be:

  • Why do I need a copy person, when my wife writes good English?
  • I don’t need a UX designer: my internal DTP artist can do my design.
  • Why pay Shutterstock, we can always copy images from Google?
  • Why spend on affiliate marketing, my brother-in-law works for a bank DSA. I can get free email/phone data.
  • I have no time for inbound. I want immediate conversion/traffic.
  • Don’t waste time and effort on the website, as my business depends on SMS/ WhatsApp & personal contacts.
  • Why waste on the landing page? I had no such thing since I started the business.
  • Can you not cut paste from other blogs and make your own blog? Why hire people for that?

The Digitally Ignorant Child:

Their set of questions to you will be:

  • How does digital marketing work?
  • Will it help me grow?
  • Is digital cheap?
  • I am facing a marketing problem digitally, as people are not finding me, how can you help?

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Thedigitalfellow

Thedigitalfellow

A Premium Business Consulting Firm, Value driven and User-centric approach to transform brands and individuals digitally. https://thedigitalfellow.com/