Why the average Digital Health Score of Indian brands are so poor?

Thedigitalfellow
4 min readJul 2, 2022
Digital Transformation, Indian Brands Digital Health Score, Digital Marketing,TheDigitalFellow

In recent years, India has made great development in the field of digitalization. The Indian government has been promoting digitization in order to make the country future-ready. However, it seems that Indian brands are still lagging behind when it comes to digital health. In this article, we will try to find out the reasons why this is so and what can be done to improve the situation.

What is a digital health score?

A digital health score is a metric that measures the health of a brand’s digital presence. This score is based on various factors, such as a brand’s website design, content, UX/ UI, social media presence, and SEO.

The average digital health score of Indian brands is only 1%. This is because most Indian brands have a poor website design, little to no social media presence, and poor SEO.

There are several reasons why the average digital health score of Indian brands is so low. One reason is that many Indian brands do not invest in their digital presence. They do not see the importance of having a strong online presence. Another reason is that there are very few digital marketing agencies in India that specialize in helping brands improve their digital health score. As a result, many Indian brands are not getting the help they need to improve their online presence.

The low average digital health score of Indian brands is a serious problem. If Indian brands do not start investing in their digital presence, they will continue to lag behind other countries in terms of online visibility and reach.

There are several reasons why the average digital health score of Indian brands is only 29%.

  1. Firstly, many Indian brands do not have a dedicated digital team.
  2. Secondly, most Indian brands do not invest in digital marketing or social media.
  3. Thirdly, many Indian brands do not have a website or online presence.
  4. Finally, most Indian brands do not use digital technologies to engage with their customers.

The low digital health score of Indian brands indicates that there is a lot of room for improvement in the way that these brands use digital technologies. In order to be more competitive, Indian brands need to invest more in digital marketing and social media, and they need to use digital technologies to engage with their customers more effectively.

Digital Transformation, Digital Marketing, Industry Insights, TheDigitalFellow

Why is the average digital health score of Indian brands so low?

There are several reasons why the average digital health score of Indian brands is so low. One reason is that many Indian brands do not have a strong online presence. They do not have robust websites or social media accounts. This makes it difficult for customers to find information about these brands and their products.

Another reason is that Indian brands often do not provide adequate customer support. This can be frustrating for customers who experience problems with their products. Additionally, Indian brands often do not have clear return policies. This can make it difficult for customers to get a refund or exchange if they are not satisfied with their purchase.

Lastly, Indian brands often do not offer competitive values. This can be a deterrent for customers who are looking for a good deal on digital products.

Overall, there are several reasons why the average digital health score of Indian brands is so low. These factors make it difficult for customers to find information about these brands, get customer support, and get a good deal on their products.

What can be done to improve the average digital health score of Indian brands?

There are a few things that can be done to improve the average digital health score of Indian brands.

One thing that can be done is to improve the quality of digital health products and services. This can be done by ensuring that digital health products and services meet international standards. Additionally, digital health products and services should be regularly tested and updated to ensure that they are effective.

Another thing that can be done is to increase awareness of digital health among the general public. This can be done through education and marketing campaigns. Additionally, it is important to make digital health products and services easily accessible to the public.

Finally, it is important to encourage more research and development in the field of digital health. This will help to create new and innovative products and services that can improve the average digital health score of Indian brands.

Conclusion

There are several reasons behind the low digital health score of Indian brands. One reason is that many brands in India have not yet adopted digital technologies to improve their operations and customer service. Additionally, many brands in India do not have a strong online presence, which has resulted in them being scored lower on digital health metrics. Finally, Indian consumers are generally less trusting of online brands than they are of offline brands, which has also contributed to the low scores.

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