A blog by Subhobroto Chakroborty on digital transformation

The reason why I am a pro at digital marketing and help businesses smoothly undergo digital transformation is that I have seen the digital media and infrastructure grow with me.

At the risk of blowing my own trumpet, I want to put it on record that while my peers were either indifferent or dismissive of the digital ecosystem, I was actively learning from the daily changes.

In this blog, I share with you my personal transformation that is closely related to the digital transformation of the world as it started more than a decade ago.

By sharing my personal and…


If you know of anyone who is in the age group of 30–40 years and has recently lost his/her job, you are most likely to have come across a textbook case of career trap.

Indeed, one of the tragedies of the post-pandemic life is that many people have lost their jobs. With unemployment figures rising every day and stories of desperation emerging even as life adapts to the new normal, uncertainty about jobs continues to haunt people.

At least, most of the jobs that were lost are not coming back.

While there are a lot of macroeconomic factors at work…


Business and clients come in all sizes and packages.

Even the package has a unique taste of its own.

While striking the right chord with clients can be fun and fulfilling, gauging their likes and dislikes can be equally cumbersome.

But as time passed, I, as a marketer, witnessed an alarming gap in the knowledge of some of the strongest names in the market when it comes to digital marketing.

Which is why I put forth this question to you:

Are you Digitally Rich, Digitally Poor or Digitally Ignorant?

No shame in admitting if you are ignorant and no brownie…


We are not a digital agency. Nope.

Which instantly makes us not mediocre. Just kidding. Or am I?

Let’s get to the point.

We are a digital and social media marketing consultant. With the mentality of a media company.

You too should have a media company mentality. Maybe I’ll write a blog about that someday.

Our vision is to see ourselves ranking among the top consultants in the world.

We think we are competing with the KPMGs, Price Waters, and Deloittes of the world.

We don’t work to put out advertising or digital agencies. They do that themselves.

Kidding again…


In spite of slow penetration of the internet in the lesser known regions of the country, the Indian population hooked on to the web is all set to explode.

So, as I paint a rosy picture for all you with this fact, I am forced to take your gaze to a scenario much in contrast to what I speak.

Our country may be shifting gears with digital prowess but the latent shift of marketers with respect to digital is dismal.

As an ex-CMO of many an organization, I have had the privilege of being stumped while working with marketers and…


The culture we have at thedigitalfellow comes out of frustration and anger.

I realized that I can’t work with less knowledgeable seniors or people.

I’ve been a part of so many multinational companies as well as large MNCs and Indian companies. All I saw was that the top management of the companies was not respected. They were hated.

Their orders were followed because the junior employees feared they’ll lose their jobs.

It was really sad.

If you sent a mail without observing the order of CC based on the hierarchy of the bosses, you could be fired or demoted!

Or…


Hi there.

Are you fresh out of college?

Or maybe just bored with that job you took because your parents had suggested it in the first place?

Or maybe that job you took was not what it seemed when you applied?

Reaching out to companies and start-ups is a way out for a lot of these people.

But maybe, just maybe having a great CV and using it to leverage attention isn’t such a great idea anymore.

Let’s be honest. Most of these companies don’t even check their mail. You probably end up in the spam folder.

A piece of…


Blog 2 — Inside agencies’ fight against disruption in the Asia Pacific

The blog highlights the key factors that help one how see consulting firms are different from digital agencies in terms of:

  1. Offerings
  2. Transparency
  3. Pricing
  4. Leadership
  5. Creativity
  6. Value Proposition and
  7. Digital Usage.

The infographic also explains the challenge that the changing business environment is imposing on the two entities and how different agencies are pulling up their socks in order to prepare for the change. It illustrates with examples how agencies and consultancies are harnessing each other’s talent to work in sync for getting business.

Get in touch with us

Contact us +91 9967 6303 29


This company was launched on the 1st of April.

Just like we celebrate the day with practical jokes, that’s how I formed this company.

I was frustrated, felt cheated, taken for granted in the jobs I had been doing. That’s how it felt while working with my bosses.

I felt they were playing a practical joke on me by running the company the way they were running, and the way they were treating me.

The insults and humiliation were brutal.

It’s this frustration that made me create thedigitalfellow.

So now with Thedigitalfellow in full swing, I will celebrate this day…


There is no denying in the fact that ‘Digital’ is the latest buzz word that has taken India by storm. With internet penetration walking its steps slowly in the lesser known regions of the country, the Indian population hooked on to the web is all set to explode.

So, as I paint a rosy picture for all you with this fact, I am forced to take your gaze to a scenario much in contrast to what I speak. Our country maybe shifting gears with digital prowess but the latent shift of marketers with respect to digital is dismal.

As an…

Thedigitalfellow

A Premium Business Consulting Firm, Value driven and User-centric approach to transform brands and individuals digitally. https://thedigitalfellow.com/

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