If you’re like most CXO’s, you see marketing as a cost. And while it’s true that there are associated costs to marketing — such as hiring staff, creating and distributing content, etc. — the return on investment (ROI) for many companies doesn’t justify the expense. So what’s wrong with marketing? …

As a full-stack digital marketer in India, you need to have a wide range of skills in order to be successful. From content creation and SEO to social media marketing and email marketing, you need to be able to do it all! …

With the increasing competition in the digital market, it is essential for businesses to identify their buyers’ pain and frustration points. However, according to a report by Accenture, 90% of Indian digital marketers don’t know how to do this. In this article, we will discuss how you can use buyer…

Hello, and welcome to the blog section. Here, we’ll be discussing the difficulties and challenges that come with digital transformations. We’ll also be exploring the mindset that is necessary for success in this arena. As anyone who has undergone a digital transformation can attest, it is not an easy process…

Why Digital Transformation failure is costly? Digital transformation is often lauded as a way for businesses to save money and become more efficient. However, it’s not always successful. In fact, according to a recent study, nearly 70% of digital transformation initiatives fail. So, why is digital transformation so difficult, and…

In recent years, India has made great development in the field of digitalization. The Indian government has been promoting digitization in order to make the country future-ready. However, it seems that Indian brands are still lagging behind when it comes to digital health. …

What is the purpose of your brand? Is it to become the number one in your industry? Most clients approach us with the same idea. In this blog, we turn to the idea of the purpose of a brand to explain the dos and don’ts of defining your purpose. The…

The reason why I am a pro at digital marketing and help businesses smoothly undergo digital transformation is that I have seen the digital media and infrastructure grow with me. At the risk of blowing my own trumpet, I want to put it on record that while my peers were…

If you know of anyone who is in the age group of 30–40 years and has recently lost his/her job, you are most likely to have come across a textbook case of career trap. Indeed, one of the tragedies of the post-pandemic life is that many people have lost their…